Sanad for Alternative Parental Care has signed an agreement with Peak Consulting to document and feature its organizational experience in an international book on B2B Brand Management. The agreement was signed during a visit by Mr. Assem Selim, CEO of Peak Consulting, to Sanad’s headquarters. The project is linked to the work of Professor Philip Kotler, one of the world’s most influential and renowned marketing experts.
Sanad is proud to have been selected among a limited number of Egyptian organizations whose experiences will be featured in this international publication, in recognition of its long-standing efforts to advance alternative parental care and build an institutional model that combines social impact, sustainability, and professional excellence.
This documentation provides an opportunity to share Sanad’s journey, expertise, and lessons learned with an international audience of practitioners, researchers, and specialists. It also highlights the ability of Egyptian civil society organizations to develop pioneering and impactful models worthy of global recognition and study.
Sanad extends its sincere appreciation to its team members, partners, and supporters whose contributions made this achievement possible. The organization remains committed to its mission of empowering children and young people deprived of parental care and creating lasting positive impact within society.