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Join Our Journey at Sanad

Sanad brings together specialists, trainers, researchers, and programme staff who believe every child and young person without parental care deserves a family-based future.

If you want your expertise to create measurable change in the alternative care sector, explore our open roles below.

 

OPEN ROLES

Senior Marketing Specialist

Full-Time

Apply now →

 

Role Overview

The Senior Marketing Specialist is responsible for planning, developing, and executing integrated marketing campaigns that strengthen Sanad’s brand positioning, institutional visibility, fundraising efforts, donor acquisition, and stakeholder engagement.

The role combines strategic campaign planning with hands-on execution across digital marketing, content development, public relations, events, and institutional communications. It focuses on developing compelling, locally relevant storytelling, optimizing marketing performance, and coordinating external creative partners to deliver effective, data-driven campaigns. The Senior Marketing Specialist works collaboratively with internal departments to translate Sanad’s mission, services, initiatives, and institutional achievements into impactful marketing activities that engage target audiences and support organizational objectives.

Duties & Responsibilities

1. Marketing Planning & Campaign Execution

• Contribute to developing annual and quarterly marketing plans aligned with Sanad’s strategic priorities, fundraising objectives, and institutional communication needs.
• Plan and execute integrated, 360-degree marketing campaigns, including seasonal donation campaigns, awareness initiatives, service promotion, and institutional campaigns.
• Develop comprehensive campaign plans covering objectives, target audiences, key messages, communication channels, timelines, deliverables, and performance indicators.
• Coordinate marketing activities across digital and offline channels to ensure consistent messaging and effective implementation.
• Collaborate with relevant departments to identify marketing needs and translate them into actionable campaign initiatives.
• Monitor campaign implementation, proactively address challenges, and ensure timely delivery of agreed activities.
• Conduct audience research and benchmarking to identify emerging marketing opportunities and improve campaign effectiveness.

2. Digital Marketing & Donor Acquisition

• Plan, implement, and optimize digital marketing initiatives to increase Sanad’s audience reach, engagement, brand awareness, and donation conversions.
• Develop and optimize digital marketing funnels to convert online audiences into individual donors, recurring supporters, and potential corporate sponsors.
• Manage paid advertising campaigns across Meta Ads Manager, including Facebook and Instagram, and Google Ads.
• Support the effective utilization of Google Ad Grants, subject to Sanad’s eligibility and program requirements.
• Develop audience segmentation, targeting, retargeting, and conversion optimization approaches to improve campaign performance.
• Collaborate with the Business Development and Partnerships team to support fundraising campaigns, donor communication, and corporate engagement initiatives.
• Monitor digital engagement and donor acquisition performance and recommend improvements based on audience behaviour and campaign insights.
• Coordinate with relevant stakeholders to improve donation landing pages, campaign user journeys, and digital conversion experiences.

3. Content Development & Storytelling

• Develop and manage an integrated marketing content calendar aligned with Sanad’s organizational priorities, campaigns, events, and communication objectives.
• Create compelling and engaging content in Arabic and English for social media, websites, newsletters, campaigns, presentations, and promotional materials.
• Translate complex technical information, program achievements, and organizational initiatives into accessible, audience-focused communication materials.
• Collaborate with program teams to identify and develop impactful success stories, testimonials, case studies, and institutional impact narratives.
• Coordinate the production of written, visual, and video content that communicates Sanad’s mission and demonstrates its social impact.
• Review and refine marketing content to ensure accuracy, consistency, relevance, and alignment with Sanad’s brand identity and tone of voice.
• Ensure that all storytelling and communication materials respect safeguarding requirements, informed consent, beneficiary dignity, privacy, and confidentiality.
• Identify creative content formats and emerging communication trends to strengthen audience engagement and institutional visibility.

4. Public Relations & Institutional Communications

• Implement public relations and external communication activities that strengthen Sanad’s reputation, credibility, and institutional positioning.
• Develop press releases, media briefs, institutional announcements, communication statements, and other public relations materials.
• Coordinate with media representatives, journalists, communication platforms, and relevant external stakeholders to identify and facilitate media coverage opportunities.
• Identify and coordinate relevant media features, interviews, speaking opportunities, and external visibility initiatives.
• Collaborate with internal departments to communicate institutional achievements, strategic initiatives, partnerships, and social impact.
• Monitor media coverage and external communication performance, documenting relevant exposure and engagement outcomes.
• Ensure that sensitive or high-profile institutional communications are reviewed and approved through the appropriate internal channels.

5. Events Management & Marketing Activation

• Plan and coordinate marketing and communication activities for Sanad’s institutional events, awareness campaigns, conferences, workshops, and stakeholder engagement initiatives.
• Develop event marketing and communication plans, including promotional activities, invitations, audience engagement, branding, and media coverage.
• Coordinate with internal departments, event organizers, suppliers, and external stakeholders to ensure effective planning and execution.
• Oversee the development and production of event-related marketing materials, including branding assets, presentations, banners, signage, brochures, and promotional collateral.
• Manage event communication before, during, and after implementation across relevant platforms.
• Coordinate event photography, videography, media documentation, and post-event content production.
• Ensure consistent application of Sanad’s brand identity and communication standards across all event touchpoints.
• Evaluate event marketing outcomes, including audience reach, participation, engagement, and communication effectiveness.

6. Agency & Vendor Management

• Serve as the primary operational point of contact for assigned external creative agencies, production houses, freelance designers, videographers, printing houses, and other marketing suppliers.
• Develop clear creative briefs, technical requirements, deliverables, timelines, and quality expectations for external partners.
• Coordinate the production, review, and delivery of marketing materials to ensure consistency, accuracy, and timely execution.
• Monitor vendor performance and proactively follow up on deliverables, feedback, and required revisions.
• Coordinate with Finance and Administration on marketing procurement, contracting, and payment documentation in accordance with Sanad’s policies and procedures.
• Track assigned marketing project expenditures and support effective budget utilization.
• Maintain organized documentation of marketing projects, supplier deliverables, contracts, creative assets, and campaign materials.

7. Marketing Analytics & Performance Reporting

• Monitor and analyse marketing performance against defined campaign objectives and Key Performance Indicators (KPIs).
• Evaluate the effectiveness of paid campaigns and recommend improvements to targeting messaging, creative assets, and advertising expenditure.
• Configure and monitor digital tracking tools in coordination with relevant technical stakeholders where required.
• Develop periodic marketing reports and performance dashboards.
• Analyse audience insights, campaign results, and market trends to identify opportunities for optimization.
• Present actionable performance insights, recommendations, and progress updates to the Marketing Manager and relevant internal stakeholders.
• Document campaign learnings and contribute to continuous improvement in marketing planning and execution.

8. Marketing Communications & Digital Infrastructure

• Coordinate digital communication activities, including email marketing, newsletters, impact reports, announcements, and urgent communication campaigns.
• Support donor and stakeholder engagement through appropriate communication tools, marketing automation platforms, and bulk SMS solutions.
• Maintain and update website marketing content, campaign landing pages, and relevant digital communication assets through content management systems such as WordPress or Elementor.
• Coordinate with relevant internal teams or external suppliers to ensure website content remains accurate, accessible, and aligned with marketing objectives.
• Support the development and adaptation of creative materials using tools such as Canva, CapCut, Adobe Creative Cloud, or equivalent platforms.
• Maintain an organized library of approved marketing materials, visual assets, communication templates, and campaign documentation.
• Ensure brand consistency and effective integration of marketing communication across Sanad’s digital platforms.

9. Brand Management & Cross-Functional Collaboration

• Ensure consistent implementation of Sanad’s visual identity, key messages, tone of voice, and brand guidelines across marketing initiatives.
• Support the development and updating of institutional marketing materials, including organizational profiles, service brochures, presentations, and partnership communication assets.
• Collaborate with the Business Development and Partnerships team to develop marketing materials supporting partnership opportunities, stakeholder engagement, and institutional visibility.
• Coordinate with technical and program teams to promote Sanad’s services, training programs, initiatives, and achievements.
• Work closely with internal stakeholders to understand their marketing and communication requirements and ensure timely delivery of agreed outputs.

Contribute ideas and recommendations to strengthen Sanad’s positioning and recognition within the alternative parental care sector.

Experience & Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.
• 5–7 years of relevant professional experience in marketing, communications, or related functions.
• Proven experience in planning and independently executing integrated marketing campaigns across digital and offline channels.
• Demonstrated experience in digital advertising, content development, storytelling, and campaign performance analysis.
• Practical experience in coordinating public relations activities, events, and external marketing vendors.
• Experience in donor acquisition, nonprofit fundraising, cause-driven campaigns, or social impact marketing is highly desirable.
• Previous experience in NGOs, social enterprises, development organizations, or service-oriented organizations is an advantage.
• Excellent written and verbal communication skills in Arabic and English, with strong Arabic copywriting capabilities.
• Demonstrated ability to manage multiple projects, coordinate stakeholders, and deliver high-quality outputs within deadlines.

Experience handling sensitive communication materials in accordance with confidentiality and ethical requirements is an advantage.

Required Skills

• Ability to plan, execute, and evaluate integrated marketing campaigns across digital and offline channels.
• Proficiency in managing and optimizing digital campaigns using Meta Ads Manager, Google Ads, and relevant platforms.
• Excellent Arabic and English copywriting skills, with the ability to translate institutional achievements and social impact into compelling audience-focused narratives.
• Knowledge of media relations, press releases, institutional communications, and external visibility initiatives.
• Ability to coordinate event marketing, promotional activities, branding, and communication deliverables.
• Brand Management: Ability to maintain brand consistency, implement communication guidelines, and support institutional positioning.
• Proficiency in tracking campaign KPIs, analyzing engagement and conversion performance, and using tools such as GA4, Looker Studio, Power BI, or advanced Excel.
• Understanding of donor engagement, digital acquisition funnels, audience segmentation, and donation conversion optimization.
• Working with knowledge of website content management, email marketing, marketing automation, and creative production tools such as WordPress, Canva, and CapCut.
• Ability to prepare creative briefs, coordinate external service providers, monitor deliverables, and ensure quality and timely execution.

Ability to manage multiple marketing initiatives, timelines, budgets, and stakeholders effectively.

POSITION TYPE

Full-time

REPORTS TO

Senior Marketing Manager